How do you matter to Baby Boomers and Millennials?

UW-Madison needed to reach out and attract their alumni for the annual Share the Wonderful fundraising event. We decided the best approach was to create a game that recalled life at UW-Madison using their lovable mascot, Bucky Badger.

The idea for the 8-bit, Nintendo-inspired aesthetic became the focal point because it was approachable for older alumnus who might have played Atari as a kid, but was also retro-cool for Millennials. The game was a huge hit and a major draw to the Share The Wonderful site. 

Made at Lipman Hearn; UX Designer . 2012 (Contract)

I was the UX Designer throughout the project cycle, responsible for requirements gathering, digital strategy and wireframing. Also collaborated with the design and development teams to brainstorm ideas and problem solve.